Collection: Athletic Brewing Company


Athletic Brewing Company is pioneering a craft beer revolution. Created by Bill Shufelt, they use high-quality, all-natural ingredients to create great-tasting brews for their beer-loving family. They strive to create brews suitable for everyone and every occasion. No matter your motivation, if you want to keep a clear head and drink healthier, they are here for you.

Athletic Brewing Company

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About Athletic Brewing Company

Located in Stratford, Connecticut, the Athletic Brewing Company is a new non-alcoholic craft beer brewing company that’s making quite the impression in the non-alcoholic beverage scene. Started in 2018 by John Walker and Bill Shufelt, the Athletic Brewing Company was born from their two main loves in life: an active, healthy lifestyle, and great-tasting beer. One night, co-founder Bill Shufelt was out on the town and ordered a non-alcoholic beer that simply wasn’t up to his standards. Not only was it metallic and watery, but it was lacking any real flavor. He then went in search of a non-alcoholic beverage that had great flavor and would not compromise his health-centered lifestyle. When he was unable to find something to quench said thirst, he decided to develop his own line of NA beers that even the staunchest beer drinkers can enjoy. And what he came up with isn’t your average, watered-down, flavorless NA beer. He came up with a new, proprietary method of brewing beer sans alcohol that doesn’t compromise on taste. Their beer is proof that non-alcoholic beverages can clearly compete with the best alcoholic beverages on the market in terms of flavor.

And you know they’re doing something right since their 2020 sales grew to around $15 million (500% increase) over the previous year. With 61% of the market, they are at the top of the non-alcoholic craft beer industry in the United States. Because they saw such rapid growth in such a short period of time, they needed to expand their operations. They did so by becoming the first non-alcoholic brewing company in the world to own and operate their own fully dedicated facilities, with one in their home state of Connecticut, and the other in sunny southern California. All this growth has attracted a number of athletes and celebrities interested in what they’re doing. Some of the investors include pro football players J. J. Watt and Justin Tuck, cyclist Lance Armstrong, and the founder of Toms Shoes, Blake Mycoskie.