Collection: Hella Cocktail Co.


Hella Cocktail Co. got its start in 2007 when High School friends Tobin Ludwig and Eddie Simeon were living in NYC and unhappy with what bitters were commercially available at the time. This led them to experiment with crafting their own bitters.

Hella Cocktail Co.

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Crafted with Integrity. Rooted in Discovery.

In the early days of Hella Cocktail Co. a third co-founder, Jomaree Pinkard, entered the picture. The team’s goal is to instill new tastes and limitless exploration in the hearts, minds, and stomachs of folks across the world. Hella Cocktail has a profound love and appreciation for the history and legacy of the ingredients and methods they use to craft their products, and it shows.

Hella Cocktail Co. Mixers

Since cocktailing is about celebration, no matter the size, Hella Cocktail Co. mixers celebrate not just good health, but a fantastic drink, good fortune, and the pursuit of happiness. You can rest at ease, knowing they provide you with the knowledge necessary to make your mixology trip that much easier with mixers like Lemon-Lime, Grapefruit, and Classic Dry Aromatic.

Hella Bitters & Soda - Premium Sparkling Non-Alcoholic Apéritif

The Hella Bitters & Soda line up gets its smart, refreshing flavors from a Gentian tincture cultivated in the South of France. Rooted in Cocktail Culture and Digestive Health, Bitters are the bartender's spice cabinet, and a classic cure-all promoting healthy digestion and anti-inflammation.