About Cheeky Cocktails
Cheeky Cocktails got its start back in 2015 when founder April Wachtel realized that the students in her cocktail classes had a desire to create the best mixed drinks possible for their friends and family. The only issue was that her students were unsure about their cocktail-making abilities, which left them feeling like failures as a host. This led April to search for a method to streamline the drink mixing process, regardless of the person’s prior expertise.
She then launched a cocktail service she named Swig + Swallow, which later developed into a bottled cocktail company that was sold on multiple big ecommerce sites such as Amazon and Whole Foods, to name a few. 2020 was a big year for Swig + Swallow, seeing as how this was when they transformed into the Cheeky brand. This was also the year that they had to pivot their business plan due the Covid-19 outbreak. They were able to launch a smaller home cocktail-sized version of their popular syrups and juices as well as a bartender affiliate program to help with the huge spike in unemployed bar workers.
And seeing as how the entire Cheeky Cocktails team is composed of highly skilled bartenders in addition to hospitality professionals, their primary focus is the quality of the ingredients they use. They proudly state that their products are crafted from 100% all-natural ingredients with no artificial colors, preservatives, or flavors. No matter if you’re working on your mixology skills or are looking to make large batches of tasty beverages for your next gathering, they’re more than happy to assist you in any way they can.
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