Optimist
OPTIMIST is a mission driven premium non-alcoholic beverage brand centered on wellbeing and social connection. They are making drinking more inclusive, and adult social occasions less dependent on alcohol.
Their award winning, mixology grade distilled spirits are served across CA and the US in Michelin starred restaurants (Commis, Providence, Kali), leading hotels groups (1Hotels, Proper, Virgin, Post Ranch Inn, The Plaza), and hot spots like San Vicente Bungalows, Musso & Franks, the Rustic Canyon Group, Redbird and the Capri Club. Doors are flying open every day.
Erewhon, LA’s iconic natural food chain, was Optimist's founding retail partner and they now have product in 300+ retail locations, with over 1300 points of distribution, including three regional grocery chains and imminently,
a nationwide beverage chain.
Optimist has an innovative pipeline of new products, including more accessible ready to drinks offerings, which blur traditional category boundaries and allow them to enter multiple fast growing sectors to reach an addressable market of $30BN by 2025.
OPTIMIST is established and well respected as a leader brand in the premium NA spirit category. The small but mighty team has created the foundations of a global brand and achieved robust growth, with 13 consecutive quarters of YoY growth. They are poised to scale production and drive exponential growth through a newly formed distribution network, and new strategic partners, with a path to profitability by 2025.
MOVE, BOOZE, GET OUT THE WAY...