Spiritless may have been founded in 2019, but our story goes back much further than that.

For decades, we have worked with some of the biggest spirits conglomerates in the world. We learned mixology at the foot of the masters. We learned the science, alchemy, the magic that goes into making the perfect cocktail. We learned how to throw one hell of a party.

Yet every time we entertained...

There would be a last-minute scramble to provide a non-alcoholic option that our clients, friends, neighbors, and spouses would actually want to drink. Fruit juices don’t cut it. Fancy shrubs and tonics only get you so far. Club soda with lime is f*cking terrible. We started to ask ourselves: wouldn’t it be amazing for our guests to sip a special something from gorgeous glass and feel good about it?

Yes. Yes, it would.

Like bourbon. But better.

It was from this simple premise — that you can make a cocktail that isn’t a cocktail, one that everyone can enjoy — that Spiritless was born.

Creating a non-alcoholic spirit in the birthplace of bourbon isn’t for the meek and mild. But our history of entrepreneurship, coupled with our decades of full-proof spirits experience, told us it could be done.

Our early efforts at distilling non-alcoholic spirits were mixed, at best. (If you’re picturing a PVC pipe and a popcorn machine, well, you’re not too far off.) Undaunted, we kept experimenting. Taste-testing. Tinkering.

The result is our Kentucky 74.

A beautifully distilled non-alcoholic spirit crafted to complement your favorite bourbon cocktails, it serves up a high quality, smooth finish, underpinned by familiar notes of caramel, vanilla and oak... without the regrettable, I-need-to-rethink-my-life-choices next days.

Less is Yes!

Spiritless supports the conscientious cocktailers, the no-and-low-ers, the people who want to live fully but shake, stir, sip and celebrate differently. We look forward to the day that any consumer can walk into any bar, choose a cocktail and #OrderItSpiritless.

From the Lou to the Lone Star

In May 2021, Spiritless announced the establishment of our corporate headquarters in Austin, Texas. We may have moved from the Lou to the Lone Star State and traded our Derby hats for cowboy boots, but one thing is certain: My Old Kentucky Home will never be far from our minds, hearts and — thanks to our namesake Kentucky 74 — lips.