About Sunshine Good Energy
Launched by Winston-Salem-based ad agency The Variable, Sunshine Good Energy produces better-for-you energy drinks and sparkling energy waters. According to CEO Lizzie Ward Roediger, The Variable created the Sunshine brand to address a need in the market for "non-extreme" energy drinks. One glance at the energy drink space reveals a plethora of extreme drink companies competing to outdo one other in terms of how "extreme" they can be. Whereas Sunshine is pioneering efforts to redefine the energy drink by offering consumers great taste, an all-natural boost, top-notch ingredients that are good for you, along with balanced functionality. And if caffeine is an issue, each Sunshine Good Energy drink has no more caffeine than your morning cup of joe. They even work wonders as a drink mixer after a long day of work when you want a little pick me up. The bottom line is that Sunshine truly believes in making lives shine as bright as they can.
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