Wilfred’s got its start when founder, Chris Wilfred Hughes, set out on a journey of discovery and experimentation. Chris and his team had become increasingly dissatisfied with the unimaginative, too sugary, and often harmful non-alcoholic alternatives currently available. This wasn't just an issue at home; it was also an issue anytime they went out and wanted a non-alcoholic beverage. This inspired him to take action to address the lack of high-quality non-alcoholic options. An engineer and inventor, Chris made a point to put an emphasis on taste, complexity, and quality. This led to him spending in excess of 18 months of experimenting, and over 100 recipes to get Wilfred’s just right for the ideal spritz. Crafted in Britain with natural botanicals, Wilfred’s is the epitome of sunshine in a glass!
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