Holiday Store Takeover at Sèchey (December + January)
Own the holiday season inside Charleston’s premier mindful drinking destination with a premium two-month retail takeover designed for maximum brand visibility, consumer discovery, and sustained sales momentum.
Investment:
$10,000 | Monthly Store Takeover (December or January)
What’s Included:
Prime King Street Window Advertising (Full Month)
Dedicated advertising on windows with installation + decal costs included for your campaign period.
Exclusive Premium Visibility
Your brand receives prime positioning in the storefront windows, front entrance, and key in-store merchandising zones.
Top Shelf Permanent Display Signage
Premium branded top-shelf signage designed for consistent customer awareness throughout your activation.
Full Merchandising Support
Sèchey will merchandise your product throughout:
- Window display
- Front-of-store feature
- Bookshelf / curated retail placement
Dedicated Digital Marketing Support
- 1 Instagram Post
- 1 Instagram Reel
- 1 Instagram Story
- 1 Dedicated Promotional Email to Sèchey’s audience
About the King Street Windows
Sèchey’s 1,500 sq ft flagship sits in the heart of King Street — one of the Southeast’s most vibrant, high-foot-traffic retail corridors. This premium street-level presence offers daily exposure to locals, tourists, and highly engaged consumers actively seeking discovery, gifting, and premium lifestyle experiences.
Your brand becomes part of Charleston’s holiday retail conversation with visibility designed to drive awareness and conversion all season long.
Ideal For:
- Holiday Product Launches
- Seasonal Awareness Campaigns
- New Market Entry
- Giftable Product Promotions
- National Brand Awareness
- Retail Velocity Testing
Alcohol Beverage Compliance
For alcohol beverage brands: all marketing activities, signage, sampling, and promotional programs must comply with applicable federal, state, and local laws, including TTB regulations, South Carolina Department of Revenue (SCDOR) requirements, and South Carolina Law Enforcement Division (SLED) licensing rules.
Brand partners are solely responsible for ensuring participation complies with their own licensing obligations, tied-house restrictions, and applicable trade practice regulations. Sèchey does not provide legal guidance and strongly recommends independent legal counsel prior to program participation.
Limitation of Liability & Indemnification
Sèchey’s liability under any program is limited to the fees paid by the brand partner for the applicable program period. Sèchey shall not be liable for indirect, incidental, or consequential damages of any kind.
Brand partners agree to indemnify and hold harmless Sèchey, its officers, employees, and agents from any claims, damages, or regulatory actions arising from:
- Brand products
- Marketing claims
- Regulatory noncompliance
This material is for informational purposes only and does not constitute a binding agreement.
Holiday availability is limited. Reserve December or January early to secure premium King Street visibility
