About Our Founder

Meet Emily Heintz

/seh-shay/ ● n. dryish

About Our Founder

Meet Emily Heintz

An early ecommerce entrepreneur, Emily founded her first company in 2005, Label Los Angeles. Her foundational experience in apparel & luxury led to a variety of roles as a merchant, store manager and retail sales executive.

An early ecommerce entrepreneur, Emily founded her first company in 2005, Label Los Angeles.
Her foundational experience in apparel & luxury led to a variety of roles as a merchant, store manager and retail sales executive.

After a decade of helping global retailers respond to changing consumer behavior with technology, Emily was exploring her own relationship with alcohol and looking for alternatives to enjoy. After coming across some amazing options but no single source in which to pull a selection of favorites tailored to taste preferences, the concept for Sèchey was born.

After a decade of helping global retailers respond to changing consumer behavior with technology, Emily was exploring her own relationship with alcohol and looking for alternatives to enjoy. After coming across some amazing options but no single source in which to pull a selection of favorites tailored to taste preferences, the concept for Sèchey was born.


“I launched Sèchey to increase the availability, convenience and awareness of alternatives to alcohol, regardless of your relationship with traditional beer, wines and spirits.”

- Emily Heintz

“I launched Sèchey to increase the availability, convenience and awareness of alternatives to alcohol, regardless of your relationship with traditional beer, wines and spirits.”

- Emily Heintz

“I launched Sèchey to increase the availability, convenience and awareness of alternatives to alcohol, regardless of your relationship with traditional
beer, wines and spirits.”

- Emily Heintz

Sèchey is no/low destination offering a premium selection of alcohol-free and functional alternatives that help us drink mindfully and join in the celebration. Sèchey exists to help us all enjoy a more present and healthy lifestyle, regardless of our relationship with alcohol.

Learn more about Emily Heintz here.

Learn more about Emily Heintz here.

Learn more about Emily Heintz here.


Listen in on some recent podcasts featuring Emily Heintz:

Charleston Food & Wine --- click here to listen! 

Holy City Sinner --- click here to listen!