VOGUE: Booze-Free Bottle Shops Are Making Dry January Easier Than Ever
Businesswoman Emily Heintz recently quit her job in sales and launched a Charleston-based company called Sechey earlier this year, which distributes many of the same brands that Spirited Away stocks in New York. Sechey is among the first retailers in the Southeast to stock these products.
The name Sechey is based on the French word “secher,” which means “to dry,” she explained, and while Heintz embraces the sober community, “it’s less about that than introducing women to alternatives they didn’t know existed.”
“We’re open to everyone,” she said. “You could just be taking the day off. You could be doing a 30-day cleanse.”
To that end, Heintz and Watters both are anticipating a busy new year, when millions of American adults are expected to take part in “Dry January.”
“It’s tied to overall health and wellness,” Heintz said. “And I think for women, as you age, your metabolism slows down, your tolerance for alcohol is lower and you feel the effects more. Women love to socialize and connect but you don’t want to have a headache. Working women have to wake up in the morning.”
Full article Vogue.com